Our aim is to protect investors’ capital and increase its value over the long term

Our story

Troy Asset Management is a privately owned, independent investment boutique

Our story

Our investment approach

A clear investment process aimed at generating consistent returns

Webinar

Gabrielle Boyle and George Viney answer questions on Troy’s Global Equity Strategy.

Watch here

Podcast•May 1, 2025• < 1 min

Far From the Finishing Post – Seth Brennan (Lincoln Peak Capital)

Seth Brennan is co-founder of Lincoln Peak Capital, which owns minority stakes in several asset management companies, including Troy.

Listen

Investment Report•April 30, 2025• 10 mins

Investment Report No.84

So-called ‘Liberation Day’ on 2nd April saw a continuation of the predictable unpredictability characteristic of Donald Trump.

In the press•April 17, 2025• < 1 min

Trojan Ethical: Why the gold price could run up a lot further

Website Terms and Conditions

Welcome to the website of Troy Asset Management Limited (“Troy”, “we”, “our”, “us”). Please read these terms and conditions carefully. By accessing this website you are indicating that you have read, acknowledge and agree to be bound by the following terms and conditions and that you have read Troy’s Privacy Notice (which can be accessed here). If you do not agree to these terms, you must stop using this website immediately.

This website uses cookies and similar technologies. Information about our use of cookies is included in our Privacy Notice accessed here. You can edit your cookie settings on this website.

Troy Asset Management Limited is authorised and regulated by the Financial Conduct Authority (“FCA”) of the United Kingdom which can be contacted at 12 Endeavour Square, London E20 1JN. Troy is registered on the FCA’s register with firm reference number 195764. Troy is registered with the U.S. Securities and Exchange Commission (“SEC”) as an Investment Adviser (CRD: 319174). Registration with the SEC does not imply a certain level of skill or training. Troy is the owner and operator of this website and can be contacted using the details set out in section 11 below.

This website describes Troy’s capabilities and is for information purposes only. Nothing in this website should be construed as investment, tax, legal, accounting or other advice.

Who may access this website – subject to local jurisdictions

This website is targeted at and intended for the use of residents in the countries specifically selected as you enter the website. It is your responsibility to inform yourself of and observe any applicable laws and regulations of any relevant jurisdiction when accessing the information contained in this website. You choose to access the website at your own risk and Troy will not be liable for any breach of local law or regulation that you commit as a result of doing so.

The services, funds and products described on this website are not available in all countries or to all investors. The information available on this website does not constitute an offer of, or an invitation to apply for or purchase, any securities. In particular, the information does not constitute an offer of, or an invitation to apply for or purchase, securities in any country or jurisdiction where such offer or invitation is unlawful or in which the person making such an offer is not qualified to do so or to whom it is unlawful to make such offer or solicitation.

The information contained in this website is directed only at persons in any country or jurisdiction where access to that information and the use thereof is not contrary to local law or regulation. Users should only access those parts of the website that are targeted at their particular country or jurisdiction.

Important information for US persons

The funds described in this site are not available for sale to US investors. The funds will not be registered under the Securities Act of 1933, as amended, and the funds will not be registered under the Investment Company Act of 1940 of the United States of America (“USA”). The funds are therefore not available to any US persons or to any other person in the USA.

Suitability of products and services

The products and services described on this website may not be suitable for all investors. Troy does not provide investment advice or make personal recommendations to investors. If you wish to obtain advice about the suitability, or have any doubt about the suitability, for you of products managed by Troy or services provided by Troy, you should contact a financial adviser.

Should you have any general queries or require support relating to Troy or its products and services, please do email [email protected] or call +44 (0)20 7499 4030.

Risk warnings

The value of investments and the income from them may go down as well as up and investors may get back less than they invested. Changes in rates of exchange may cause the value of investments to go up or down. Past performance is not a guide to future performance.

Tax legislation and the levels of relief from taxation can change at any time. Troy does not provide tax, legal or accounting advice and therefore the information presented on this website should not be relied upon. Please consult your own financial advisor before engaging in any transaction.

The information on this website is for information purposes only and does not constitute a recommendation, solicitation, offer or invitation to purchase or sell any investment product, perform any other transactions, or conclude any other legal transactions.

Changes to website content

These terms and conditions and the information contained on this website is subject to change without notice and no guarantee is made as to its accuracy, completeness or fitness for a particular purpose. Troy has expressed its own views and opinions on this website and these may change without notice. Troy is under no obligation to update information and visitors to this website should not rely solely on the information contained on this website in making an investment decision.

We keep our terms and conditions under review. These terms and conditions were most recently updated on 23 May 2025.

Intellectual property rights

Troy is the owner or licensee of all intellectual property rights (including copyright and database rights) that subsist in this website, and in the material published on it. No right is granted to use the website:

(i) to create a database (electronic or otherwise) that includes material downloaded or otherwise obtained from the website except where expressly permitted on this website or by written agreement with Troy;

(ii) to transmit or re-circulate any material obtained from the website to any third party except where expressly permitted on this website or by written agreement with Troy;

(iii) in such a way so as to remove the copyright or trademark notice(s) from any copies of any material made in accordance with these terms.

No use of Troy’s name, logos and/or other trademarks (whether registered or unregistered) may be made by you without separate express written agreement being given by Troy (or its licensors).

Liability

Whilst Troy has sought to ensure the accuracy and completeness of the information contained on this website as at the date of publication, save as required by applicable law and regulation, Troy gives no warranty or representation and accepts no liability in respect of the accuracy, adequacy or completeness of such information.

Whilst Troy endeavours to maintain the availability of this website Troy cannot guarantee that your use of this website will be free from error and/or uninterrupted. Accordingly, the website is provided on an “AS IS” and “AS AVAILABLE” basis without any warranties of any kind. We do not accept any liability arising from any interruption in availability.

Whilst effort has been taken to ensure that the website is free from viruses, no warranties are given that it is free from viruses and users are responsible for ensuring that they have installed adequate anti-virus software. Troy shall not be liable for any viruses or any other computer code, files or programmes designed to interrupt, restrict, destroy, limit the functionality of or compromise the integrity of the website or any hardware on which it is hosted.

Third party websites

This website may contain links to external websites operated by third parties. These links are included to give users the opportunity to access other pages that it is felt may be of assistance to them. Troy makes no representations as to the accuracy or any other aspect of the information contained on such websites and Troy accepts no responsibility for the content of such websites.

Data protection

On some pages of this website, users are asked to contact Troy to provide, or obtain, further information. Please refer to our Privacy Notice (which can be accessed here) which provides information about how we gather and use personal information.

General

Each of the paragraphs of these terms and conditions operates separately. If any court or relevant authority decides that any of them are unlawful or unenforceable, the remaining paragraphs will remain in full force and effect.

If we fail to insist that you perform any of your obligations under these terms and conditions, or if we do not enforce our rights against you, or if we delay in doing so, that will not mean that we have waived our rights against you and will not mean that you do not have to comply with those obligations.

These terms and conditions are governed by English law and are available only in English. You and we both agree that the courts of England and Wales will have non-exclusive jurisdiction over any dispute or claim arising under these terms and conditions.

Contact details

Troy Asset Management Limited, 33 Davies Street, London W1K 4BP, United Kingdom; Telephone +44 (0)20 7499 4030; Email [email protected]. Troy Asset Management Limited is a limited company registered in England and Wales under company number 3930846 and has its registered office at 33 Davies Street, London W1K 4BP, United Kingdom. Except where otherwise required by applicable law or regulations, all communication and documentation sent to you by Troy will be in English. You may communicate with us in English.

For more information about this website, including information concerning the personal data Troy holds about you, please contact us by email via [email protected].

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